How Layoff Today scaled to 199 locales without losing brand voice
Inside Layoff Today’s 90-day push to launch localized onboarding, compliance, and support experiences for displaced workers around the globe.
What you'll learn
How Layoff Today linked Translix automations with regional reviewers to deliver culturally aware resources faster than their legal deadlines.
- Localized 3 core product surfaces across 199 locales in 12 weeks
- Shared compliance guardrails between legal, product, and support teams
- Built a reusable translation QA dashboard for ongoing releases
Table of contents
Jump to the moments that helped Layoff Today orchestrate a 199-locale launch without losing quality.
Customer background
Layoff Today is a fintech platform that connects displaced workers with severance insights, benefits navigation, and retraining stipends funded by their former employers. Prior to Translix, the team served seven English-speaking markets and relied on ad-hoc freelancers to translate critical workflows when major layoffs were announced.
As layoffs accelerated globally, compliance teams demanded localized disclosures within days of a workforce change. Layoff Today needed a scalable way to provide local-language onboarding, legal templates, and support documentation for 199 locales without sacrificing empathy or accuracy.
Starting stack
- React web app with CMS-driven landing pages
- Notion knowledge base for support and training content
- Legal policy packets exported from Salesforce
Localization goals
- Guarantee compliant disclosures for every jurisdiction Layoff Today covers
- Protect the brand’s empathetic tone in automated notifications
- Ship net-new languages in under 48 hours when partners expand to new regions
Localization rollout timeline
Layoff Today’s sprint was structured around weekly release trains that combined automation setup, reviewer onboarding, and content QA. Each milestone unlocked a new set of locales while keeping the team ahead of legal review.
- Weeks 1-2: Cataloged 1,200 strings across onboarding flows, compliance PDFs, and email cadences. Translix ingestion tags mapped every asset to jurisdictional requirements.
- Weeks 3-4: Activated glossary sync and tone profiles for the top 40 markets. Regional reviewers validated automated drafts directly inside Translix using contextual screenshots.
- Weeks 5-8: Deployed automation playbooks that routed employment law updates to Translix queues, cutting manual triage time by 63%.
- Weeks 9-12: Rolled out long-tail locales in regional waves, pairing AI translations with reviewer spot-checks prioritized by risk.
Playbook checkpoints
Every Friday, the team reviewed a shared Translix dashboard that tracked locale readiness, reviewer availability, and outstanding legal approvals. This kept stakeholders aligned on launch risk while accelerating sign-off.
Team workflow & governance
Translix orchestrated contributions from Layoff Today’s five core teams while preserving a single source of truth for terminology, approvals, and launch status.
Legal & compliance
Auto-generated checklists ensured disclosures reflected local severance regulations, with reviewers signing off inside Translix before files synced back to Salesforce.
Product localization
String owners annotated UI context with screenshots, while Translix flagged truncation risks and glossary gaps so developers could merge changes quickly.
Support operations
Knowledge base macros synced nightly, giving support leads a live diff of policy updates by locale and automating customer email templates.
Governance guardrails
- Role-based workflows routed high-risk strings to compliance signers automatically.
- Glossary updates triggered review tasks for translators before publication.
- Analytics alerts surfaced locales with rising reviewer edits.
Automation highlights
- Salesforce cases pushed legal strings to Translix with jurisdiction metadata.
- Slack alerts summarized locale readiness for weekly executive standups.
- Webhook integrations returned approved assets to CMS and CRM systems instantly.
Quantified results & next steps
By the end of the 12-week program, Layoff Today delivered localized care packages to workers in every region their customers operate. Here’s how the numbers shook out:
locales shipped with reviewer sign-off
reduction in manual legal review cycles
average time to launch an emergent locale
Customer satisfaction surveys in newly localized regions improved by 18 points, and enterprise partners now include Translix-powered rollout SLAs in their renewal contracts.
Ready to replicate Layoff Today’s playbook?
Translix solution architects can audit your localization backlog, map stakeholders, and stand up automation guardrails tailored to your compliance needs.
Schedule a rollout planning session